In the utility approachexplains.

(a) Hicks & Allen, Consumer Behaviour (b) Alfred Marshall, Law of diminishing marginal utility (c) Alfred Marshall, Law of Equi Marginal Utility (d) Both (a) & (b).

Nisha
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Shruti
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In Marshall's theory, the concept of utility is cardinal. The price that a consumer is willing to pay for a good is an indication of the utility of that good to the consumer. Total utility is the sum of the utility, which a consumer derives from the consumption of the different units of a good.